Morketing·每日监测7.15:抖音可以点外卖;优衣库母公司迅销2022财年前三季净利润飙升57%
每日监测

Morketing·每日监测7.15:抖音可以点外卖;优衣库母公司迅销2022财年前三季净利润飙升57%

Rita Zeng · 2022-07-15 10:03

【摘要】每日营销资讯

一、品牌


宝格丽宣布超模刘雯为全球皮具、眼镜及配饰代言人


宝格丽宣布刘雯为品牌全球皮具、眼镜及配饰代言人,并发布刘雯出镜拍摄的Serpenti Cabochon系列包袋及Serpenti Forever系列包袋宣传片。


优衣库母公司迅销2022财年前三季净利润飙升57%


优衣库母公司迅销集团表示,截至2022年5月31日止的九个月,公司净利润从上年同期的1513.5亿日元增至2378.4亿日元(合17.3亿美元),同比增长57%,部分原因是北美和欧洲业务收入增加。


比亚迪:2022年上半年预计净利润同比增长138.59%-206.76%


比亚迪公告称,2022年上半年预计净利润28亿元-36亿元,同比增长138.59%-206.76%。


二、互联网平台


抖音否认屏蔽词语致谐音梗大流行


7月14日消息,抖音发布关于网传不实审核规则说明。此前有网友发文称,自己在7月12日的抖音直播中违规了八次,其中三次是因说了“微信”,引发热议。而且除了“微信”外,在抖音直播中还不能说“秒杀”、“赚钱”等词,该网友表示抖音这种规则是故意制造错别字,已经影响下一代人使用的文字体系。抖音否认了这一说法。


抖音推出“团购配送”,探索外卖新模式


Tech星球报道,“抖音可以点外卖了”,在抖音内的一家餐饮店,可以购买送货上门的烤肉套餐。


微信正测试一次发送99张图片


据网友反馈,微信正在灰度测试“聊天图片发送上限99张。”同一台设备,同一个微信App,不同账号发送显示的照片张数上限不同。在微信正式版中,一般提示为聊天图片发送上限9张。


鸿蒙 HarmonyOS 3.0 正式版将于 7 月底发布


近日,华为终端云服务支付事业群总裁马传勇在深圳表示,鸿蒙 3.0 将于 7 月底发布。


亚马逊Prime Day首日销售额达60亿美元


据Adobe数字经济指数显示,亚马逊Prime Day首日销售额达60亿美元约合403.2亿元人民币,同比增长 7.8%,成为2022年迄今为止美国最大的网络购物日。


三、服务机构


天下秀联合创维,推出全球首款加密数字版画


近日,天下秀与创维联合发布的 HASHII 加密数字版画正式发布,系全球首款数字藏品展示硬件。


四、案例


小米邀你来“水”上看展


近日,小米联合天猫小黑盒在周庄古镇打造了一场主题为“生活自有流向”水上流动影像展,来宣传小米 12 S 系列的摄影功能。


WechatIMG20288.jpeg

必胜客Dinner肉食系列:以肉会友,不胜欢喜


为抢占“夜经济”赛道,必胜客推出了全新肉食系列,并拍摄广告大片,发起了“肉感新美学”,从肉的 色/香/味 3个维度,制造大众对肉肉肉肉的各种期待。


WechatIMG20291.jpeg


五、趋势洞察


澳大利亚邮政:去年 930 万户家庭选择网购


澳大利亚邮政公布了最新《澳大利亚邮政内部线上购物电子商务报告》的调查结果,2021 年,澳大利亚 930 万户家庭选择网购,创造了新纪录,高于 2020 年的 910 万户,网上购物同比增长超过 12%。


该报告基于澳大利亚邮政集团 2019 年、2020 年和 2021 年的包裹数据编制而成。2021 年,超过 80% 的澳大利亚家庭在网上购物,支出达到创纪录的 62.3 澳元。


报告称,2021 年 7—12 月,由于新冠肺炎疫情影响,澳大利亚的电商发展尤其强劲。2022 财年平均每月有 560 万户澳大利亚家庭线上购买商品,较 2020 财年月均增长 150 万户。尽管与 2020 年相比,增长放缓,但仍达疫情暴发前的约 2 倍。


周杰伦新专辑提前三小时上线,销量破亿无悬念


7 月 14 日,杰威尔音乐发布公告宣布周杰伦《最伟大的作品》提前上线。数字专辑原定 7 月 15 日凌晨 0:00 发行,实体专辑于 7 月 15 日同步推出。14 日 21 点许,杰威尔方面称,「国际平台新西兰地区因时间误差,导致新专辑音档提前曝光,为保障所有预购数字专辑歌迷的权益,已协调数专平台即刻将所有歌曲上线。」


六、海外


为什么 Netflix 选择微软作为其广告技术和销售合作伙伴


Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft.


But why Microsoft?


Netflix’s choice might seem strange because, although Microsoft Advertising (by one name or another, formerly all grouped under the Bing brand) has been around since 1997, Microsoft wasn’t considered a serious programmatic contender until it bought the longtime programmatic tech leader Xandr (née AppNexus) from AT&T – which was announced in December of last year but didn’t close until last month.


Needless to say, the ad tech industry was taken aback. “Xandr has never been mentioned in conversations with digital video leaders about what’s going to happen with Netflix,” said Nicole Scaglione, global VP of OTT and CTV at PubMatic. Xandr has a deep foundation in programmatic – it’s one of the oldest and largest SSPs – but given the short integration window with Microsoft and the rise of other players in CTV, specifically, it was a dark horse contender for the Netflix account.


“The usual top-of-mind suspects were Google and FreeWheel,” she added.


Still, something made Microsoft stand out.


如果谷歌分拆其广告业务,谁是赢家和输家?


Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff.


Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal.


The separate entity would likely include Google’s DSP, SSP and its mobile ads platform, as well as Google Ad Manager and possibly Google Analytics – although some industry watchers speculate that these entities could be further split into separate companies dedicated to the demand side and the buy side.


The question is whether Google’s proposed solution will pass muster with regulators and, if it does, who stands to win – and who stands to lose?


If Google does proactively spin off its ad business, it would create major reverberations for the digital ad industry.


Yet many in the industry are skeptical that such a company would truly be independent if it remains a part of Alphabet and whether the move would satisfy antitrust regulators.


Still, it seems inevitable that Google will eventually have to separate its ad business from its Search and Google Chrome divisions whether the company does so on its own terms or it’s forced to do so by regulators, said audience monetization consultant Alessandro De Zanche.

整理自互联网

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